Wasn't it beautiful, weren't we cool... Oh those days! We used to mix tapes for ourselves, our friends and... for the cutest girls whom we would impress with personalized tapes, full of music they didn't know yet. For hours we would lock ourselves in our rooms, alone with records, 12"-s, singles, a turntable and a tape-deck. A perfect mix of two times 45 minutes, and you will be remembered for ever!
Who does not remember the time 'auto reverse' was introduced? Wow, that was innovation! And innovation lasted: now we have online libraries packed full with a huge range of artists and genres.
Strangelove (a creative advertising agency based in Amsterdam) had the idea to ask music professionals to make a Mixed-Tape; a very simple idea with a really nice result. Via Spotify or Deezer, we ask music artists, record labels, DJ's and all types of creative like-minded people to put together a unique and personal playlist. Sometimes it can be related to a specific theme / event / launch, or maybe the complete opposite of what one might expect from a certain 'character'.