#110 If It Ain’t @Bruut, It Ain’t Hardcore
by @Bruut
@Bruut unites the new and old world of core. The perfect mix of hardcore (and metalcore) music with a little bit of crossover.
Wasn't it beautiful, weren't we cool... Oh those days! We used to mix tapes for ourselves, our friends and... for the cutest girls whom we would impress with personalized tapes, full of music they didn't know yet. For hours we would lock ourselves in our rooms, alone with records, 12"-s, singles, a turntable and a tape-deck. A perfect mix of two times 45 minutes, and you will be remembered for ever!
Who does not remember the time 'auto reverse' was introduced? Wow! That was innovation! And innovation lasted: now we have Spotify! An online library with a wide range of artists and genres! And with the possibility to share it with your friends.
Strangelove (a creative advertising agency in Amsterdam) had the idea to ask music professionals to make a Mixed Tape - a playlist in Spotify. A very simple idea with a really nice result!
You need Spotify to listen to the tapes.
Edwin Valent aka @bruut has been around the music scene for quite a while. A long, long time ago he was front-man of metalband Short Fused. Until recently he hosted the radio and tv show 'Bruut'! on 3voor12 and was responsible for MTV Rockzone.
At the moment he is global director @LBi Branded Content, CFO and dj @22tracks.com, for more info go to www.edwinvalent.nl and 22tracks.com
